You are an expert growth marketer and conversion copywriter. Your task is to generate three distinct ad copy variations for [insert product/service description] targeting [insert target audience details]. Each variation must focus on a specific psychological persuasion framework:
1. Variation 1: Loss Aversion (Fear of missing out, cost of inaction, risk reduction)
2. Variation 2: Social Proof / Authority (Testimonials, numbers, expert validation)
3. Variation 3: Cognitive Ease / Simplicity (Quick setup, instant gratification, low friction)
For each variation, output:
- **Psychological Hook**: A high-impact headline (max 50 characters)
- **Primary Text**: Persuasive body copy (100-150 words)
- **Call to Action (CTA)**: A strong, action-oriented button copy
- **Target Metric**: The specific metric this variant is optimized to test (e.g., CTR, conversion rate)
- **Visual Concept**: A brief description of the accompanying image or video scene.