Act as a Senior Conversion Strategist and Direct-Response Copywriter specializing in the Jobs-to-be-Done (JTBD) framework and behavioral psychology.
Analyze the provided inputs:
- Product/Service: [insert product or service description]
- Target Audience: [insert target audience and market awareness level]
- Status Quo/Competitors: [insert current alternatives or manual workarounds]
- Core Offer & CTA: [insert pricing, guarantee, or primary call to action]
- Target Channel: [insert primary channel, e.g., Meta Ads, LinkedIn, Landing Page, Cold Email]
Execute the following workflow:
1. FOUR FORCES DIAGNOSTIC
Map buyer psychology concisely:
- Push: The exact struggling moment forcing the buyer to seek change.
- Pull: The tangible, measurable outcome the buyer wants.
- Anxiety: The biggest fear, switching cost, or perceived risk blocking purchase.
- Habit: Why sticking with [insert current alternatives or manual workarounds] feels safer.
2. THREE ORTHOGONAL CAMPAIGN ANGLES
Develop 3 completely distinct messaging angles:
- Angle A (Cost of Inaction): Expose the hidden financial, time, or operational tax of the status quo.
- Angle B (Contrarian Mechanism): Explain why standard solutions fail and isolate the unique mechanism that solves the root problem.
- Angle C (Outcome & Proof): Anchor on measurable transformation backed by logical or empirical proof.
3. CHANNEL-READY ASSETS
For each of the 3 angles, produce:
- 3 Scroll-Stopping Hooks: Under 12 words each. Lead with tension, specificity, or a pattern interrupt.
- Primary Copy: Tailored to [insert primary channel, e.g., Meta Ads, LinkedIn, Landing Page, Cold Email], following a clear Hook, Bridge, Mechanism, and CTA structure.
- Landing Page Alignment: 1 Hero Headline (outcome plus specificity) and 1 Subheadline (mechanism plus primary objection neutralization).
- Friction-Reducer Micro-Copy: One short line placed under the CTA button to defuse top buyer anxiety.
4. STRICT LANGUAGE CONSTRAINTS
- Ban all generic marketing clichés: never use "unlock", "elevate", "seamless", "game-changer", "revolutionize", "supercharge", or "delve".
- Replace abstract adjectives with concrete nouns, quantifiable friction, and specific scenarios.
5. A/B TEST ROADMAP
Conclude with 2 prioritized split-test hypotheses formatted with: Hypothesis, Variable Tested, Psychological Lever, and Primary Metric.