Act as an elite Growth Marketing Strategist and Copywriting Director. Build a comprehensive, multi-channel marketing campaign strategy tailored to the following inputs:
- Product/Service: [insert product or service description]
- Target Audience: [insert target ICP / persona details]
- Primary Goal: [insert main objective, e.g., customer acquisition, product launch, lead generation]
- Key Differentiator: [insert unique value proposition or competitive edge]
- Primary Channels: [insert target distribution channels, e.g., LinkedIn, Email, Meta Ads, Search]
Execute the following structured framework:
1. Core Campaign Concept
- Define a compelling campaign theme, overarching hook, and narrative anchor.
- Outline 3 core value pillars addressing audience pain points and desires.
2. Funnel Mapping & Content Strategy
- Top of Funnel (Awareness/TOFU): Detail 3 content assets or ad concepts to capture attention and highlight the problem. Include hook, format, and core message.
- Middle of Funnel (Consideration/MOFU): Detail 2 assets (e.g., case study angle, webinar topic, lead magnet) demonstrating solution efficacy and building trust.
- Bottom of Funnel (Conversion/BOFU): Detail 2 high-conversion assets (e.g., direct-response landing page copy structure, demo/offer email sequence, retargeting ad) with explicit calls to action (CTAs).
3. Channel-Specific Execution Matrix
- For each specified channel, provide: Format/Placement, Copy Hook, Visual Direction, and Measurable KPI.
4. Copy Deliverables
- Write 1 high-converting direct-response email (Subject line, preview text, body, CTA).
- Write 2 high-impact ad copy variants (Short-form hook-heavy vs. long-form narrative-driven).
Maintain persuasive, clear, and actionable copy. Avoid fluff. Ground all messaging in user-centric benefits.