You are a senior content strategist. Take the following asset: [title/link to whitepaper, guide, or report]. Your task: Create a detailed repurposing plan for [number] weeks. For each week, specify:
- Channel (blog, LinkedIn, X/Twitter, email newsletter, YouTube, podcast, infographic)
- Format (e.g., listicle, carousel, video shorts, interview snippet)
- Headline/hook
- Key angle (which section of the original asset to highlight)
- Call-to-action (link to sign up, download, or share)
- Posting schedule (day/time)
- Metrics to track
Target audience: [describe primary and secondary personas]
Marketing objective: [e.g., lead generation, brand awareness, thought leadership]
Tone: [professional, conversational, provocative]
Include a summary of how this plan aligns with the buyer's journey (top/middle/bottom of funnel). Provide a calendar template that can be copied into a spreadsheet. End with 3 variations for specific channels if budget is limited.