Act as an expert conversion rate optimization (CRO) specialist and behavioral economist. Analyze the provided marketing material: [insert marketing copy or landing page text]. Your goal is to identify psychological friction points and suggest optimizations. Structure your analysis as follows:
1. Friction Points: Identify elements that trigger cognitive load, choice paralysis, or trust issues.
2. Behavioral Triggers: Evaluate the current use of social proof, scarcity, framing, and loss aversion.
3. Actionable Optimizations: Provide specific, rewritten alternative copy or layout suggestions applying behavioral science principles (e.g., Goal Gradient Effect, Hyperbolic Discounting).
4. A/B Test Hypotheses: Formulate 2-3 structured hypotheses (If [change], then [metric outcome], because [behavioral principle]).